Why do beauty brands ne social mia? Makeup. Body creams. Hair sprays and perfumes – beauty products like these all rely on a visual mium to be present at their best. Therefore. It’s no surprise that our the new rules of beauty report . Which we publish late last year. Reveal that the visually dominant platform instagram is by far the most valuable platform for beauty companies . Given that 85% of professionals indicat this channel as one of the best performing. It is therefore clear that instagram will long be consider a key social platform for beauty brands; but different content formats resonate across different channels. Youtube activations. For example. Can drive sales and convert consumers into a community.
How to start defining your beauty marketing strategy for social media
So it’s important to deliver personaliz content to target. Niche audiences across carefully select business database social platforms . Showcasing your brand’s personality through social mia also gives beauty consumers the opportunity to build a relationship and relate to the message. Increasing overall brand awareness. Encouraging followers to join the conversation surrounding your beauty marketing campaign is key to customer engagement. Promoting calls-to-action such as sharing. Commenting and click-through can also increase traffic to your e-commerce site – simply put. The benefits are endless. As social mia platforms can activate an audience and a customer base .
The 5 main social media channels to consider for your beauty brand strategy
How to start defining your marketing strategy for social mia when it comes to determining which type of channel can generate the most mia impact value™ or miv® . Beauty brands see a variety of results depending on the target demographic and strategies us. In the chart below. Benchmarking channel mix for proprietary mia. We see that in february 2021 nyx cosmetics generat 85% of its total miv® ($13.6m) via instagram. A social platform known for its large advertising audience of millennials ag 25-34. With a strong following of 14.7m and plenty of young influencers featur in their WS Numbers fe. It’s clear that nyx is strategizing effectively for the instagram audience.