In the context of the new era, “Five Female Doctorat” came into being in 2019. In July of the same year, it launch its first collagen peptide and vitamin C drink. At the same time, using Tmall and Douyin as its core channels, it gradually gain its own loyal users and cultivat an online position. But the development of every new enterprise has its own pains.
On the one hand
A bas on the entire large market, the entire oral beauty market has been experiencing the controversy over the “IQ tax” for decad, and the exploration of domtic skin care compani and startups is still in the early stag. Nowadays, major brands are proving its scientific validity through clinical experiments and animal experiments, and popular ingrients and new products are constantly entering users’ horizons.
At the same time
The development of the entire market has usher in a new spring thanks to the awakening of women’s “subjectivity”. The underlying logic behind the “appearance economy” com from the rise of women’s consciousns of “pleasing themselv”. Women can be born to be anyone, but There is no ne to assume any special identity or role.
The “five female doctors” made a mistake when https://lastdatabase.com/country-email-list/ trying to convey this point of view, setting off a wave of public opinion, and it was only then that the “five female doctors” were imprison in a two-square-meter elevator room. On the other hand, compani always have pains in the procs of adapting to their own users.
From locating your
A target users, to finding the target users, and then becoming the users’ friends. This procs is never accomplish overnight, but progrs in Customer Churn Prediction in SaaS companies twists and turns. The thirty years of oral beauty care have been thirty years of flowers and thorns; the four years of “Five Female Doctors” have been four years of understanding users, but also the pain of “friction” with them.
The correct posture of marketing
How do the brand tell a good story? In the procs of “linking” between the brand and the user, a good advertisement will have the effect of getting twice the rult with half the effort. It is a sincere declaration of the brand; it is also a way for the brand to hold hands with users. r line. Among them, understanding users and products are the basic elements for telling a good brand story.
There are thousands of ways
To do advertising and marketing, but understanding users is the most important thing. “Fear” in communication science is an effective way to mobilize users. When it is transferr to advertising and marketing, it is also an effective way to arouse users.
Fear of aging by exaggerating anxiety.
But from the perspective of user psychology, this is a reverse procs that arous user rentment, rather than a positive guidance that empathiz with users.
