Product presentation. activity here. Sony Ericsson’s secretive marketing campaign last for days and cost the manufacturer around $ . . It became one of the best-selling mobile phones in different countries that year. When Sony Ericsson’s marketing campaign became widely known. the feback was mostly positive. At the time. this type of marketing was new. and Sony Ericsson’s astonishing creativity in the campaign rais few ethical and legal questions at the time. Four years later. when BlackBerry tri to do something similar protests.
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