To test this hypothesis we analyz

Download the white paper We have studi these preliminary analyzes and anecdotal information across the industry to form a hypothesis: the richness of our hypothetical results is affect by the update, and as we continue to build an enhanc, one-stop shop (including the addition of zero click results). Month-to-month (before the update) and month-to-month (after the update) proprietary customer data to identify statistically significant changes. After the monthly core update, it appears to be changing where and how specific features appear in search results. We start by looking at how often some of the most common rich results appear on Google before and after the update.

To determine statistical significance

We perform a two-tail test comparing month-by-month characteristic results. If the value is less than , the result is statistically significant at the confidence level. We found four features that show a statistically significant change (confidence greater than): Featur Snippets, Sitelinks, People Also Ask, and Top Stories. We Barbados B2B List can’t say for sure that the algorithm update directly caus these changes, but there is a clear correlation. Whether or not these features are specifically target, there’s been a noticeable shift in how often they’re now shown on results pages.

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To ensure our clients are ready for these

Changes and adjust our organic strategy accordingly, we took a further dive into each feature. We decid to break down all findings by industry to identify potential opportunities and risks. What we learn was sometimes surprising; for example, site link results (which show multiple different pages of a site for users to click on so they can easily find what they’re looking for) went up on average after the update, almost exclusively in in the food and beverage category. This represents an opportunity to grab a bigger slice of the pie for relevant keywords in that vertical, especially since sitelinks take up more real estate on the page and push competition down even further. Marketers can act to gain an advantage and prioritize getting links to their website by ensuring their site architecture is easy to WS Numbers navigate and leveraging structur data like breadcrumb patterns.

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