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When customers cease their relationship with a company it not only results in the loss of their current revenue but also the potential revenue from future purchases Additionally loyal customers often generate more revenue and can even become brand advocates bringing in new customers through word of mouth In other […]

Companies with four-figure ARPU have nearly a % drop in churn compared to those with single or double-digit ARPU. Source This correlation makes sense because a high ARPU usually means a high-ticket product or service. And at higher tickets companies usually equip a sales team and longer contracts among other […]