These changes come with a change of name for the Google Adwords brand, which will be call Google Ads starting July 24, 2018. This rebranding will help Google bring all its advertising services under one umbrella: Search, YouTube, Display, Apps, Maps and several others.
At the Google Marketing Live
2018 event , the corporation has focused on presenting Special Database for its platforms for advertisers. This is what was announced on Tuesday, July 10, in San Jose, California (United States).
What’s New in Google Ads in Digital Advertising
What’s new in Google Ads for 2018
1# Responsive search ads
Responsive Search Ads launched in beta in May, and will be available to all advertisers in the coming months.
Google says that this type of new ads will allow test ads to be automat and thus be able to test how they perform against Google’s algorithm .
For over a year
Google has been pressuring companies that advertise on Google Ads to stop Phone Number Library manual A/B testing , to add at least 3 ads to each ad group, and has also made it difficult for them to automatically rotate ads.
Responsive Search
Ads will make it easier for marketers and advertisers to migrate towards automated A/B testing.
2# Local campaigns
We know that “nearby” or “local” searches have increased exponentially in recent times via mobile .
When people are on the move
They make instant queries to find products, services or companies near them that meet their current needs.
With the launch of Local
Campaigns, the focus will be strictly on driving traffic from the ads directly to the store, and will not be specifically designed for SMB ads, like Smart Campaigns .
