Felipe Sobreira By Felipe Sobreira November 5. 2018 Appearing on Google is no longer an option for companies nowadays. Everyone. from a child to an elderly person. knows and uses the search engine. and knows how it makes life easier by providing the best answers to any question. However. most companies are still trying to understand how this business of positioning themselves on Google works. and end up confusing the two most common types of search that are offer.: organic search; paid search. And of course. as the search engine is bas. on advertising (as are several other vehicles. such as television. radio. etc.). many already assume that. to appear first. it is necessary to pay more.
Not much different from a TV station or radio
As if it wasn’t already confusing enough. experts and agencies point out two work fronts for decision-makers: SEO : make the website appear in organic (non-paid) search; Google Ads: advertise to appear in paid search. As we said. Google is a vehicle. In the eyes of companies. not much different from a TV station or radio channel. And then. especially when seeing the SEO discipline. managers turn up their noses and ask themselves: “But doesn’t advertising on Google help SEO? Can’t I pay and resolve this at once?” Quick answer: no. you can’t . But let’s explain better. Appearing on Google: organic vs paid The two search Latest database modalities are essentially different. and therefore should be consider.
To establish a general overview
For your business separately. If your goal is to define which one is best for you. I suggest taking a look at this article. Here. the objective is to explain this difference in a simple way. to illustrate why advertising on Google and SEO are initiatives that can complement each other. but whose influence on each other is restrict. and does not depend solely on the advertiser’s money . To make it easier to visualize. let’s look directly at Google: Organic search and paid search – preview Now I’m sure you remember.. correct? The ads are usually these first. and they are properly identifi.. To establish a general overview. let’s borrow a table from the other text that we have already cit. here: Type of search Organic Search Paid Search Range WS Numbers Potential 80% to 90% of the public 20% to 10% of the public Deadline to obtain results Long term (over 12 months) Short term (up to 3 months) M.ia investment None Link.