s a rult, the social emotions contain in the topics further ferment in the elevator room, and collid with public emotions. Wav of public opinion hit the “five female doctors” one after another. But in fact, in recent years, the “controversy” in the elevator room has never stopp. Elevator advertising has become a “stumbling block” between brands and consumers, and it is easy to stumble if you are not careful.
For example, in the print
Advertisement of a certain well-known hair removal device brand, more than 1/3 of the space is written with a huge advertising slogan: Without sapphire, I will not remove it. Among them, the text “I will not take off my cloth” is made larger and bolder; and the slogan of a mical beauty app: A woman is complete only when she is beautiful! The slogans of the brands have been criticiz.
After all, users’
Aacceptance of elevator advertisements has always been “immersive”. Narrow spac, dynamic and exaggerat imag, and slogans that “directly hit the soul” are more likely to catch the attention of consumers in an instant, but they also separate different brands. Manufacturers are at the forefront. Of course, overturn advertisements are not limit to elevators. It is not uncommon for major brands to see overturn advertisements.
But in fact, brands have never just pursu publicity.
After all, they not only ne users to be able to https://lastdatabase.com/ remember its name, but also ne to have a good imprsion of it, so that it can be convert into transactions in the short term and tablish an emotional link with the brand in the long term. After all, the impact of a good advertisement on a brand is difficult to quantify.
For example, NetEase
Cloud’s subway music review advertisement won unanimous praise from the audience; the hard-core and warm “What is Peppa Pig” made China Mobile the most affectionate existence during the Spring Ftival that year; and five female doctors A CRM system can help IT companies streamline their sales … also launche an emphasis on The TVC “Her Power” depicts the warm and strong appearance of women. This short film call “What the Mirror Can See” tells the story of the power of love and courage from the different perspectiv of mother and daughter.
It ends with the slogan
“Beauty has more than one look”, strengthening the brand as a female friend. identity and image. Two different advertisements, with vastly different market reactions, convey the importance of “making good products and telling brand stori well” in the comparison. If you walk too fast or too fast, you will always encounter some interruptions, and the interruptions will directly affect the direction of travel.
An advertising scandal
It will directly cause the public to re-examine the entire brand and industry behind it. 2. Market development: Oral beauty solutions that are “surge all the way” Behind a highly discusse brand advertising event, there is often a booming market. Only with sal volume can there be publicity. In fact, oral beauty treatment is not a new thing in the country. In the 1990s, there was already a craze for oral beauty treatments in China.
However, in recent years, with the application of new ingrients on the supply side and user ucation on the consumer side, the market has gradually heat up. At the same time, domtic polici have gradually become favorable, and the oral beauty market has gain new vitality. According to data from the Toubao Rearch Institute: China’s oral beauty industry market size will grow steadily at a compound annual growth rate of 3.3% from 2021 to 2025, and the scale is expect to increase to 25.57 billion yuan in 2025.
