In contrast to this concept, we have operational marketing , which focuses on the short term and seeks to put into action the strategies that we have previously defined. Within operational marketing we would have the preparation of budgets and working on the different marketing actions at a tactical level. Within these actions we can find, for example, SEM campaigns and advertising on social networks, contests and raffles, promotions, communication of product launches and a long etcetera.
It is important to be clear that both
The strategic and operational variants are necessary for success. It is not How to Build Phone Number List to launch actions without a strategy behind them, but planning is also of no use if we do not put it into action.
To make your job easier when it
Comes to putting your strategic marketing plan into action , I recommend that you download: ” Checklist: list of prerequisites for launching your digital marketing campaigns .”
The steps to develop a strategic marketing plan
Since it is a vision for the future, strategic marketing is characterized by developing the company’s marketing plan. To do so, it will be necessary to carry out a series of previous steps:
Market research
Before launching products and services on the market, it is necessary to take into account the current situation. What is the situation of the economy in general and of our sector in particular? Are there other similar or complementary products?
What unmet needs can we detect?
Definition and segmentation of the target audience . Here we will focus on creating the buyer persona or ideal client of our services, taking into account their needs, challenges and psychodemographic characteristics.
We will also study
Whether we can distinguish Email Library different subtypes that need to be segmented separately. The objective is to end up with a clear idea of who we want to target so that we can segment our campaigns appropriately.
Competitor research
Competitor research is just one more factor in market research, but it is worth going into it in depth because it can provide us with a lot of valuable information. At the very least, we need to research the most important companies that are direct competitors and find out what their product catalogue, positioning, price and strategies are. The ultimate goal will be to find out how we can distinguish ourselves from them and improve their offering.
Defining the strategy
Once we have all this information on the table, we can choose between different strategies that will allow the company to achieve its objectives (don’t miss the examples at the end of this article!).
