A study was also carried out on the main Empower Your. Competitors, obtaining the top keywords for which they obtained traffic. In this way, we make sure we know the most. Important terms in the sector, its volume and ability. To attract traffic. 2. Work on the most important business search. Intentions Once we have a general. It is essential to start positioning the keywords. That will bring the most conversions to an ecommerce. Even if they are also the most competitive. In competitive sectors, it is important to attack longer-tail. Keywords that describe our products .
Work on the most Empower Your important business search intentions
For example, positioning yourself for “bags” is something category email list unrealistic and would. Require a lot of investment and time, but “vegan bags” (if our brand stands out in this characteristic), is a viable and realistic option. This is key in this type of competitive and general markets, identifying the market niche where ecommerce competes and exploiting it. The correspondence between transactional search. Intentions and the product collections was carried out.
The correspondence between transactional
The blog is also an important part for ecommerce, and we worked on generating WS Numbers content on related terms of those categories, linking from those contents to them . The objective of this is to become relevant to Google in all that terminology and push the most competitive terms. 3. Appropriate information architecture and internal linking Restructuring the menu was also a big part. Terms in English that did not have searches were used and there were collections without a clear search intention , with very diverse products mixed together. The fact of defining a search intention, the products that should be associated, and headings and titles of each category, allowed us to redefine the navigation of the web .
