Content Quality and Search Intent

Dating. and Sports. Know. Matter All this analysis leads us to a rather shocking conclusion. Self Since the core algorithm update in September. the number of experienc. reputable. authoritative. and trustworthy websites has dropp dramatically. This is especially interesting given the importance Google places on expertise. authority. and cribility. Post a qualitative analysis of the actual pages affect by the latest algorithm update. The report confirms a lot of what we already know. that content quality matters. but it also gives us some context on what has chang in the latest algorithm update. In short. Google has start to pay more attention to how the content display on the website is align with the search intent. For example. the site at is one of the most affect sites.

The site’s skin cancer screening page

Was previously rank # for skin cancer detection. with an estimat monthly searches for the term and top organic sessions per month. it said. However. after the monthly update. the skin cancer detection page of the American Academy of Osteopathic Dermatology ranks above . Although the page’s total keyword ranking for the month is only . after the update. its total keyword ranking soars to . Why? All criteria seem to be met. But. as Google’s report Grenada B2B List explains. the main problem with pages is that their content doesn’t actually match the search intent of the query. Instead of providing information on what skin cancer looks like or how to recognize it like the new top-rank page.

B2B Email List

The page describes different tests and methods

Its content. no matter how professional. authoritative. and crible it may be. does not actually contain the information people are searching for. Our content marketing and SEO experts see similar themes across the board. With the visibility of many sites and pages changing. it’s becoming increasingly apparent that the loss or drop in keyword rankings is relat to keywords that aren’t really relevant to search intent. This begs the question. should this content WS Numbers rank first for this query in the first place? In the past. when consulting small businesses or new websites.


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